Following many years of working with the Partnership for Advanced Computing in Europe (PRACE), we were contacted by them in 2022 to design their booth for the upcoming Supercomputing Conference in Dallas, Texas.
This was a pivotal time for PRACE as an organisation. They were in the midst of repositioning themselves in the European HPC landscape, and so this job required us not only to fully oversee the graphic design of the booth, but also to help them tailor and showcase their entirely new image and purpose to the wider world of supercomputing.
In a short space of time, we worked with PRACE to develop a new brand statement, new key imagery, and then display all of this and their previous achievements across a large booth at the world’s most prestigious supercomputing conference.
On top of this, when it came to the event, we sent our team out to Dallas to help the lovely people at PRACE talk to people about their new mission, providing them with our expertise in networking to reinforce the new branding and make sure people really knew what they were all about.
All in all, a great success for us and for PRACE, and a memorable trip to the heart of Texas as a welcome bonus!
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