The Active Assisted Living Programme (AAL) is a European programme funding innovation that keeps us connected, healthy, active and happy into our old age.
Insight was asked to design a visually striking brochure that explained and illustrated what AAL had achieved and the legacy it had created.
After 10 years of supporting innovation designed to ensure people are able to stay active and healthy into older age, AAL asked Insight to write and design a short brochure to highlight its achievements and the legacy it leaves as it moves on to its next round of funding.We adopted a modern, highly visual approach that focuses on the people within the demographic that AAL supports. AAL’s legacy is illustrated by what the programme has achieved, its successes and impact, again using simple facts and figures. Finally, the booklet ends on a positive message of what needs to happen now, and this is supported by a positive, forward-looking visual.
The modern, yet warm graphic approach clearly directs the reader through this narrative delineated through clean and consistent typographical hierarchy, while the series of engaging, authentic portraits show older people living well, without clichés.
The use of abstracted triangle shapes for the graphic elements reflect the AAL brand identity, while directing the reader through the information that enables easy comparisons throughout the document. Simple infographics illustrate aims and objectives, with a clean, modern focus, while descriptive sub-heads punctuate the whole story itself, while at the same time providing and instant flavour of what the document is all about.
The brochure has been used by AAL to promote its achievements and it has been well received by the EU when considering its next round of funding.
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