DapuStor Corporation (DapuStor), founded in April 2016, is a leading expert in high-end enterprise solid-state drives (SSD), SOC, and edge computing-related products. With world-class R&D strength and over 400 team members, it has comprehensive capabilities from chip design and product development to mass production. Its products are widely used in servers, telecom operators and data centres.
Insight Media was approached by DapuStor to organise a series of communications activities to help raise the company’s profile and new products in Europe and the USA
We have worked closely with the communications team from DapuStor to help produce a series of press releases specifically for a European and US audience. Using our large database of contacts, we identified and targeted the specialist media outlets that would be likely to publish items about commercial computer hardware, and then proceeded to personally contact them and introduce the press releases and talk about DapuStor. This highly-targeted, tailored approach was the right fit for a fairly niche topic, and we succeeded in getting DapuStor published in many well-respected European publications on this topic.
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