Business in Sport is both an events-based and business club that gives back to local sporting talent, so we were faced with the task of appealing to multiple audiences when working on their rebrand and logo. We were responsible for designing a whole suite of printed and digital material and, as can be seen in the Business in Sport brochure, we tried to capture the fun, sporting and business aspects of everything they offer. It has been extremely important for the venture to attract both the business and sporting community, and that is something we have tried to achieve through our graphic design work.
